BMW Genius Product Expert 


At BMW of Milwaukee North, you'll now find a product expert who will assist you in finding the perfect vehicle to suit your lifestyle and needs. The BMW Genius is specially trained to demonstrate and explain all aspects of your BMW - before, during, and after your purchase.

Meet our BMW Geniuses to experience a new way of learning about BMW vehicles, features and innovations for as long and as often as you wish, without pressure to purchase.


Our team will be happy to guide you through the exciting world of BMW products and features to make sure you find the right vehicle for your needs. Our main goal is to better support customers with in-depth product knowledge as well as enabling the customer to better utilize and configure products in accordance with their particular needs. 

Ask a Genius or Request an Encore Appointment

BMW Bluetooth Connectivity
In this video, learn how to call a contact in your phonebook which is paired by Bluetooth either via voice command or via iDrive.
BWM Bluetooth Paring - iPhone
In this video, learn how to pair your iPhone via Bluetooth with your vehicle.
BMW Navigation 
In this video, learn how to use the navigation system manually via iDrive or via voice control.
Fast Fun Facts
The easiest way to open and close your windows/sunroof without having to get into your BMW. (using comfort access)
ConnectedDrive features and set-up processes vary for each vehicle. Please contact your Dealer or call Customer Relations at 1-800-831-1117 if you have any questions.

The BMW Genius App is the all-new way to learn about your BMW on your tablet and smart phone. This app provides you with how-to videos about key features and functionalities, as well as model specific product information. The better you know your BMW, the more you can enjoy the benefits of BMW's class leading innovations. Install the app at to get 24/7 support on your smartphone or tablet. You'll find helpful how-to videos, model-specific product information and answers to frequently-asked BMW questions.

BMW Genius Product Expert 


Every new car customer at BMW of Milwaukee North is invited to return to the center for a free, personalized tour of your new vehicle. Your new BMW is filled with amazing features and functions. 
To schedule your appointment with our BMW Genius please call or complete the form above.

BMW Genius Product Expert